Teach Your Audience Something New

Author: Ian

Date: October 13, 2015

Leaving your audience mesmerized is the ultimate goal when delivering your speech. An informative speech is the most effective because your audience learn something new and never want it to finish. But, by keeping everything interesting and energetic, you won’t make people feel like they’re at a lecture.

Inform Your Audience In Speeches

how to be informative to your audience

You’re wasting your time if you only talk about things that interest you. If someone was to ask you ‘What will the audience take away from your speech?’ you should be able to answer it with no hesitation. Everything you say has to relate to your audience, so you can really make an impact on their lives.

Also ask yourself the following questions:

  • What are your audience interested in?
  • Are there key areas they would like to learn more about?
  • How much information do they currently know about your topic?

The last thing you want to do is repeat information they already know, which is why you must research as much about them as possible in the upcoming months, and also make the most of any resources available on your topics. Doing so could mean you find out something interesting about them you’d like to touch on in your speech.

Undoubtedly, your speech has to be well-written, original and informative. Using data, factual information and research will enable people to believe in what you’re saying and take it in better. But don’t overload your listeners with too much information or complicated content, or it will be too difficult for them to comprehend.

Don’t say things for the sake of filling time because that’s obvious. Focus on good quality that your audience can relate to and draw information from. Here’s how to keep everything structured:

  • Only have 2 or 3 important points to elaborate on. It’s better to discuss few areas elaborately, than rush through 10 points.
  • Use facts and data to back up your points. Opinionated speeches mean nothing to others. However, use figures sparingly to and only when needed, or your speech will sound more like an essay paper.

Structuring Your Speech

Structuring your speech to engage your audience

As mentioned above, stick to just 2 or 3 points to keep everyone’s attention and prevent your speech from being too confusing.

Make sure that it is well structured so you aren’t jumping from one topic to another, and then back to a previous point again. This will be confusing for everyone – including yourself. Talk about one area and move on.

It has to be evident why you’re talking about your chosen subject. Make it clear what the audience can take away from it and why it’s relevant to them.

Here are a few ways to structure your speech:

  • Introduce your new idea.
  • Touch on the information you want people to know about the idea.
  • Bring in a new perspective that nobody has heard before.
  • Move on to your next point.

Always bare in mind these 4 key points throughout your speaking time and don’t spend more time on one point than another. Every topic should be related and link together. Don’t contradict yourself either or your audience will be lost.

When you’re on stage and everyone is looking at you, you hold the power in the room. The amazing thing about public speaking is that you can transform someone’s thinking, perception and life in under 30 minutes.

Research what’s already been said about your topic, and offer something different to what anyone else has heard before. However, don’t assume that everyone has heard everything before, and provide a brief introduction to your new ideas, but bring something different to the table. Your responsibilities are to educate and engage people.

Keep everything simple and don’t use uncommon terminology; just because you know something, doesn’t mean everyone else will. Using technological terms doesn’t make you look important, it disengages your listeners.

Don’t get too overwhelmed with everything you have to know, because it’s a great experience for you to also learn more whilst you’re researching content for your speech. Make learning fun for your audience and you.