Frazer Doherty

Fraser Doherty, now 21, set up SuperJam at the age of 14, using his Grandmother’s secret jam recipes. After cooking jam at home for several years; selling his produce at farmers’ markets and to delicatessens, he developed a method of producing jam entirely from fruit and fruit juice, making it healthier and better tasting than regular jams.

After setting up production, creating a brand and perfecting his recipes, Fraser became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. SuperJam now supplies over 1,000 supermarkets in the UK (incl. Tesco, Asda Wal-Mart, Morrisons, Waitrose) and is working on expanding overseas.