Promoting Yourself as a Speaker
Date: May 17, 2015
Speaking in front of an audience as exhilarating and can be a lot of fun. However if you’re not an established speaker or well-known then it is important that you promote yourself as much as possible. Not only is it important that you promote yourself but vital that you get yourself noticed by the right people.
Offer Something Free
More and more people who start out in speaking offer taster sessions. These are short sessions often conducted over the Internet to give people a sample of what you do. Although most speakers will offer these for free it is really important that you don’t skimp on your preparation. This can be a great shop window for you to display how great you are.
You may want to make a promotional video and that is something that we can help you with. They say a picture paints 1000 words, just imagine how many words a video paints.
Once you have an audience in front of you then you have a captive audience to market to. Make sure you don’t come across as pushy salesperson but it is important to market yourself and every situation you come across. A major part of marketing is that you get the contact information from your audience so that you may be able to put into effect the techniques listed below.
Right now, all famous personalities have a social media presence for their fans. You should be the same.
You do not need to give out too much personal information on social media sites like Facebook and Twitter, but you do get the opportunity to stay connected to your audience and share information.
Social media helps you connect to your audience and get to know them as they get to know you at the same time. This helps to build trust. Just as in real off line life, the more you know somebody the more you know whether to trust them not. Having a good social media rapport with people who might be interested in hiring you as speaker is one way to build trust.
Remember when you are in sight, you are in mind. You can ask your followers to participate in any of your upcoming events.
Write a Newsletter Or An eBook
One very important way to gain more exposure is to have your name against something you have written. A newsletter about the topic that you love and are an expert on, can be a great way to keep in touch with people.
You may feel a little daunted at the possibility of writing a book. But an e-book is slightly different. For a start you don’t need a publisher. All you really need is to turn your notes into something much more readable. Make sure anything you write whether it be a newsletter, an e-book or just a simple article that you get someone else to look over at before sending. Remember to use your spellcheck but don’t rely on it.
Make A Media Kit
Businesses make use of this kit as a vital aspect of marketing, and you should too. This kit is basically a packet of details about you or your business and is used as a representation in newspapers, television stations, magazines and increasingly online. The audiences you have may not get one of your media kits, but it does help you when it comes to finding speaking engagements and media representation. The kit should include press releases, contact information, brief bio, sample questions, etc.
You must always be accessible to media outlets, especially interviews. Since you are a speaker by profession the best way to sell yourself as to speak to as wide an audience as possible. If you can get your interviews broadcast on television and radio shows and shown online then this will boost your profile many times over and possibly introduce you to fresh audiences without you having to pay for anything at all.
Sometimes it helps to have strategic partnerships with other speakers who share similar themes. You could ask to speak at their events and share your message. Reciprocate this by getting them to speak at some of the events and speaking engagements that you do.
Always put out a press release when you are faced with anything that is newsworthy for your audience. Anything at all that you hear in the news which has anything to do with your topic, comment on. People will start to listen to your if you comment on things of interest and then get your view out there. You can write this yourself or outsource it to a professional press release agency.
Whatever you do, just make sure that you distribute it online.
In this day and age, with easy access to internet and smart phones, marketing is no longer just an, it is an essential.
If you want to be a successful public speaker then do what it takes to make it happen.